Kick-Ass Product Placement
Art Star on Apr 19 2010 at 8:48 am | Filed under: Cool Link, Everyday Raves
I don’t get out much.
It’s pathetic really.
But yesterday I was convinced to get out and go see Kick-Ass. I went over to the Beacon Cinema (oh, thank god for you, Beacon Cinema – it’s finally a REAL movie theater over here in the boonies) and checked out that knucklehead up there in that picture there.
For the record, I loved that knucklehead.
I don’t care if everyone pans this flick – the music in Kick-Ass rocks and the sound was loud and I forgot who I was for 117 minutes.
ANYWAY – look. There’s a recurring scene. In the beginning and scattered all around the film – of Kick-Ass (a.k.a. Dave Lizewksi) sitting with his dad at the kitchen table. It’s supposed to set a depressing mood. It shows routine and boredom and tedium and like….regular-ness with a smattering of a lower income situation. Not poverty but – middleness. Thoughtless-ness and blah. And there, right smack in the middle of the table, is a bottle of squeezable grape jelly – SMUCKERS? or maybe WELCH’S? (Woah, and that’s pathetic, I can’t even remember the brand).
Although, now that I look at it, it might have been Welch’s.
That’s a well thought out product placement for the squeezable people, right? Were they psyched about it?
Were the grape jelly people like, “Woah, dude! This is a huge picture! Sure, take our crap and stick it front and center and we’re just gonna watch the coin roll in!!”?
Sometimes we get inquiries here at BLUE Q about some of our bags or bath products to be featured in something. But….I just think….it’s different.
I wonder….
